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2025 · fashion · Google Ads

Fashion Kids · Google Ads

Anonymized brand for confidentiality

Monthly spend: EUR 160k–210k/mo

Spend€185k
Revenue€898k
ROAS4.9x / 485%
Cost per Purchase€21.02
Purchases8,800
AOV€102

Challenge

Capture high-intent demand across Shopping and Performance Max while keeping tROAS solid.

Strategy

Shopping feed segmentation by margin, seasonality, and product availability; PMax asset groups for category-level demand; tROAS discipline during seasonal peak.

Key actions

  • Segmented Shopping feed by margin, seasonality and product availability.
  • Built Performance Max asset groups around category-level demand.

Performance by stage

  • Shopping core
    4.4x€23.50
  • PMax category
    4.8x€21.40
  • Sale push
    5.3x€19.20
Main lever

Shopping feed segmentation, PMax asset groups and tROAS discipline.

Channels

google adsga4gtm
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