12+ years driving digital acquisition for international brands. PPC strategy, paid social and tracking that scales.
Senior Performance Marketing Manager
12+ years leading digital acquisition across iGaming, eCommerce, affiliate and lead generation. I've managed monthly budgets above €1M, PPC specialist teams, and campaigns in 8+ international markets. Today I work as a freelance consultant focused on performance marketing, tracking and reporting automation.
From strategy to execution, with one priority only: numbers that move the business.
End-to-end strategy and execution on Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn. Budget pacing, audience strategy and CPA/ROAS optimisation.
GA4 setup, client- and server-side GTM (Stape.io), Redtrack, Voluum, Meta CAPI. UTM governance and post-iOS attribution that holds up.
Automated dashboards in Looker Studio and Google Sheets via APIs. Python/Apps Script pipelines for anomaly detection and optimisation workflows.
I integrate AI workflows (ChatGPT, Claude, Codex, Gemini) into media planning, creative, analysis and optimisation. Time saved, sharper decisions.
A selection of campaigns where I helped scale international brands.
Hands-on experience across the industry verticals where I've helped brands grow.
Paid acquisition on regulated markets, compliance and scaling on significant budgets.
Performance media and brand awareness for international fashion and lifestyle brands.
Qualified lead-gen on configurators and test drives, with offline-to-online funnel tracking.
Acquisition on sensitive verticals with focus on lead quality, compliance and creative testing.
High-ticket lead-gen with long sales cycles and CRM-driven nurturing.
Acquisition models that cut across verticals — each with its own metrics, funnels and tracking stack.
Performance media on DTC funnels, ROAS and AOV optimisation with server-side attribution resilient to post-iOS.
Funnels optimised on CPL and lead quality (MQL→SQL), Voluum/Redtrack tracking and bidding on deep events.
App user acquisition via Google UAC, Apple Search Ads and Meta. Optimisation on install→event→retention 7d/30d.
Personal products where I apply the same growth levers I use every day for clients.
Drop me a line or book a call directly. I reply within 24 hours.
