Digital growth.Data Results.
12+ years driving digital acquisition for international brands. PPC strategy, paid social and tracking that scales.
- Data-drivenStrategy
- ScalableGrowth
- PerformanceFocused
- Full-funnelApproach
Diego Lavatelli
Senior Performance Marketing Manager
12+ years leading digital acquisition across iGaming, eCommerce, affiliate and lead generation. I've managed monthly budgets above €1M, PPC specialist teams, and campaigns in 8+ international markets. Today I work as a freelance consultant focused on performance marketing, tracking and reporting automation.
12 years of campaigns. Dozens of brands. Numbers that speak for themselves.
€0M+
cumulative
AD spend managed
0+
across 4+ verticals
Brands served
0+
international
Markets
0.0x
ecommerce
Average ROAS
What I can do for you
From strategy to execution, with one priority only: numbers that move the business.
Performance Marketing
End-to-end strategy and execution on Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn. Budget pacing, audience strategy and CPA/ROAS optimisation.
- Multi-market PPC strategy
- Paid Social (Meta, TikTok, LinkedIn)
- Funnel & creative testing
Tracking & Attribution
GA4 setup, client- and server-side GTM (Stape.io), Redtrack, Voluum, Meta CAPI. UTM governance and post-iOS attribution that holds up.
- Server-side tracking via Stape.io
- Meta Pixel & CAPI implementation
- UTM standards and governance
Reporting & Automation
Automated dashboards in Looker Studio and Google Sheets via APIs. Python/Apps Script pipelines for anomaly detection and optimisation workflows.
- Looker Studio executive reporting
- API integrations (Meta, Google Ads, Voluum)
- Anomaly detection & alerting
AI for Performance Marketing
I integrate AI workflows (ChatGPT, Claude, Codex, Gemini) into media planning, creative, analysis and optimisation. Time saved, sharper decisions.
- Media planning & competitor scanning
- Creative angles & landing prompts
- AI-powered reporting workflows
Selected case studies
A selection of campaigns where I helped scale international brands.
Fashion Kids
Scale purchase volume for seasonal kids fashion drops without losing creative efficiency.
Tech
Acquire high-AOV ecommerce customers without ROAS decay while scaling spend.
iGaming
Acquire first-time depositors while protecting LTV quality — no cheap CPA at the expense of payback.
Brands I've worked with
Verticals I've operated in
Hands-on experience across the industry verticals where I've helped brands grow.
01iGamingPaid acquisition on regulated markets, compliance and scaling on significant budgets.
02iGaming CryptoPaid acquisition for crypto-casinos and crypto-sportsbooks: non-EU markets, high-complexity compliance, LTV on crypto payments and CPA on wallet FTDs.
03FashionPerformance media and brand awareness for international fashion and lifestyle brands.
04AutomotiveQualified lead-gen on configurators and test drives, with offline-to-online funnel tracking.
05HealthAcquisition on sensitive verticals with focus on lead quality, compliance and creative testing.
06Property InvestmentHigh-ticket lead-gen with long sales cycles and CRM-driven nurturing.
07SoftwareAcquisition and retention for SaaS and software products, focused on trial conversion and LTV.
Business models I've run
Acquisition models that cut across verticals — each with its own metrics, funnels and tracking stack.
01eCommerce / DTCPerformance media on DTC funnels, ROAS and AOV optimisation with server-side attribution resilient to post-iOS.
02Lead GenerationFunnels optimised on CPL and lead quality (MQL→SQL), Voluum/Redtrack tracking and bidding on deep events.
03App AcquisitionApp user acquisition via Google UAC, Apple Search Ads and Meta. Optimisation on install→event→retention 7d/30d.
Things I build
Personal products where I apply the same growth levers I use every day for clients.
Nestly
PWA to manage household finances as a couple. Track expenses, bills, savings and income-proportional split — synced in real time, even offline.
EV vs ICE Calculator
Comparative calculator for real running costs of electric vs combustion cars. Plug in kWh/100km, €/kWh, km/l and €/litre to get savings per km, per year and break-even point.
Lum-ai
AI platform that turns a prompt into a fully structured course and drops it into your personal catalogue. Modules, lessons and materials generated in seconds.
GetStuckedAI
Beta version of GetStuckedAI.
Let's talk.
Drop me a line or book a call directly. I reply within 24 hours.