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2025 · fashion · Meta Ads

Fashion Kids · Meta Ads

Anonymized brand for confidentiality

Monthly spend: EUR 180k–240k/mo

Spend€210k
Revenue€879k
ROAS4.2x / 419%
Cost per Purchase€21.99
Purchases9,550
AOV€92

Challenge

Scale purchase volume for seasonal kids fashion drops without losing creative efficiency.

Strategy

Controlled image vs video creative tests with equal budgets, daily kill rules on CPP and frequency, isolation of winners into dedicated campaigns before scaling.

Key actions

  • Separated images and videos into controlled ad set tests.
  • Reviewed Cost per Purchase, frequency, CPC, purchases and ROAS daily.

Performance by stage

  • Image tests
    3.8x€24.00
  • Video tests
    4.1x€22.50
  • Isolated winners
    4.6x€19.80
Main lever

Equal-budget image/video tests, daily kill rules, isolated winners campaign.

Channels

meta adsga4gtm
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