iGaming · Google Ads
Anonymized brand for confidentialityMonthly spend: EUR 970k–1.03M/mo
Spend€1.0M
FTDs5,556
CPA€180
LTV€480
LTV:CAC2.7x
Payback60–75 giorni
Challenge
Scale qualified FTD acquisition through Search and AI Max campaigns without CPA or LTV decay.
Strategy
High-intent Search control, AI Max expansion optimized to CPA and LTV quality, scaling judged by LTV:CAC not raw volume.
Key actions
- Protected high-intent Search while expanding via AI Max campaigns.
- Optimized toward CPA, first-time deposits, LTV and payback.
Performance by stage
- Search core2.5xCPA €195
- AI Max tests2.7xCPA €180
- AI Max scale2.9xCPA €165
Search intent control plus AI Max expansion optimized to CPA and LTV quality.
Channels
google adsga4gtmcrm