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2025 · igaming · Meta Ads

iGaming · Meta Ads

Anonymized brand for confidentiality

Monthly spend: EUR 420k–480k/mo

Spend€450k
FTDs2,500
CPA€180
LTV€380
LTV:CAC2.1x
Payback45–60 giorni

Challenge

Acquire first-time depositors while protecting LTV quality — no cheap CPA at the expense of payback.

Strategy

Creative tests split by acquisition promise and funnel stage, scaling only on lead/FTD sources with positive LTV:CAC and stable CPA.

Key actions

  • Split creative tests by acquisition promise and funnel stage.
  • Optimized around CPA, first-time deposits, LTV and payback quality.

Performance by stage

  • Lead tests
    1.9xCPA €195
  • FTD campaigns
    2.1xCPA €180
  • LTV winners
    2.3xCPA €165
Main lever

Scale only lead/FTD sources with positive LTV:CAC and stable CPA.

Channels

meta adsga4gtmcrm
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