Tech · Google Ads
Anonymized brand for confidentialityMonthly spend: EUR 230k–290k/mo
Spend€260k
Revenue€1.4M
ROAS5.2x / 520%
Cost per Purchase€43.33
Purchases6,000
AOV€225
Challenge
Scale high-intent tech demand with PMax, Shopping and AI Max while maintaining traffic quality.
Strategy
Shopping to protect bottom-funnel, Performance Max structured by category-margin, AI Max for measured expansion driven by value signals.
Key actions
- Used Shopping to protect bottom-funnel product demand.
- Scaled Performance Max around high-margin category clusters.
Performance by stage
- Shopping4.9x€45.00
- Performance Max5.2x€43.30
- AI Max expansion5.5x€40.80
Performance Max, Shopping structure and AI Max campaign expansion.
Channels
google adsga4gtm