Tech · Meta Ads
Anonymized brand for confidentialityMonthly spend: EUR 210k–270k/mo
Spend€240k
Revenue€1.2M
ROAS4.8x / 485%
Cost per Purchase€38.71
Purchases6,200
AOV€188
Challenge
Acquire high-AOV ecommerce customers without ROAS decay while scaling spend.
Strategy
Creative fatigue control, winner isolation across technical product angles, separate benefit-led vs offer-led tests with daily monitoring.
Key actions
- Tested product-benefit creatives separately from offer-led creatives.
- Monitored CPC, frequency, Cost per Purchase and ROAS every day.
Performance by stage
- Benefit creative4.3x€40.50
- Offer creative4.8x€38.40
- Winner scale5.3x€35.70
Creative fatigue control plus winner isolation across technical product angles.
Channels
meta adsga4gtm