AI for Performance Marketing
I integrate AI workflows (ChatGPT, Claude, Codex, Gemini) into media planning, creative, analysis and optimisation. Time saved, sharper decisions.
Overview
I help paid media teams integrate AI (ChatGPT, Claude, Codex, Gemini) into the daily workflow — not as hype, but as a concrete tool to scale creative testing, write ad angles, analyse competitors, prototype landings in hours instead of weeks. AI does the repetitive work, the senior decides.
Methodology
- 01
Map repetitive team workflows and identify AI fit.
- 02
Prompt library + custom GPTs for recurring use cases (briefs, angles, copy).
- 03
AI pipelines for competitor analysis, creative scanning, landing prototyping.
- 04
Team training + governance (guardrails, human review, audit).
Deliverables
- Prompt library + custom GPTs for the team
- Automated workflows (e.g. brief → copy → landing draft)
- Competitor & creative scanning pipelines
- Documentation + training session
Stack
In-house performance marketing teams or agencies that want to integrate AI into the daily workflow without losing quality control.