Performance Marketing
End-to-end strategy and execution on Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn. Budget pacing, audience strategy and CPA/ROAS optimisation.
Overview
I manage paid budgets from €30k/month to €1M+/month across the full funnel — multi-market strategies combining paid search, paid social and display. I work closely with marketing/CRM teams to align KPIs from acquisition to revenue, protecting ROAS as spend scales.
Methodology
- 01
Audit of the current state: account structure, tracking, baseline KPIs, attribution.
- 02
Strategy + budget allocation by channel, market and funnel stage.
- 03
Campaign build + creative testing framework + daily kill/scale rules.
- 04
Daily monitoring, weekly optimization, monthly executive review with stakeholders.
Deliverables
- Initial audit document (PDF)
- Strategy + shared budget plan
- Campaigns, ad sets and creative test framework build
- Automated reporting dashboard (Looker Studio)
- Weekly perf update + monthly executive review
Stack
DTC brands, iGaming, B2B SaaS spending €30k+/month on paid media who want discipline + scale.