Reporting & Automation
Automated dashboards in Looker Studio and Google Sheets via APIs. Python/Apps Script pipelines for anomaly detection and optimisation workflows.
Overview
I stop you wasting time on manual reports. I build automated Looker Studio dashboards connected to Meta/Google/Voluum APIs, KPI anomaly alerts (CTR drops, CPC spikes, ROAS drift) and background scripts that flag when to intervene before damage is done.
Methodology
- 01
Map critical KPIs and intervention triggers for each platform.
- 02
API connector setup (Supermetrics, custom Python or Apps Script).
- 03
Looker Studio dashboard build with audience/creative/campaign drill-down.
- 04
Alerting setup (Slack/email) + threshold tuning over the first 30 days.
Deliverables
- Looker Studio dashboards for stakeholders + for ops
- Automated API data-pull pipelines (Meta, Google, Voluum)
- KPI anomaly alerting system
- Documentation + handover to the client internal stack
Stack
Marketing teams spending 5+ hours/week on manual reporting and losing signal on daily anomalies.