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Services · 02

Tracking & Attribution

GA4 setup, client- and server-side GTM (Stape.io), Redtrack, Voluum, Meta CAPI. UTM governance and post-iOS attribution that holds up.

Overview

I build tracking infrastructures resilient to post-iOS and cookie deprecation. GA4 + server-side GTM via Stape.io, Meta/TikTok CAPI, end-to-end UTM governance, conversion deduplication. The goal: reliable data that holds up budget decisions even with 30-40% cookie loss.

Methodology

  1. 01

    Current tracking audit, gap analysis on data loss and attribution.

  2. 02

    Server-side architecture design (GTM Stape, CAPI, deduplication keys).

  3. 03

    Implementation of tags, events, custom parameters and UTM governance.

  4. 04

    Validation with debugger + Tag Assistant, monitoring + doc handover.

Deliverables

  • Tracking audit document
  • Client + server GTM setup with full tag mapping
  • Meta CAPI / TikTok / Google Enhanced Conversions setup
  • UTM convention + Google Sheet governance
  • Technical documentation, handover-ready

Stack

GA4GTM clientGTM server (Stape.io)Meta CAPIVoluumRedtrackTag Assistant
Ideal for

Companies with legacy or post-iOS tracking setups seeing inflated CPL/CPA and mis-allocated budgets.

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